Whether casual or organised, sports involve physical activity. Participation in sport promotes mental and physical health and can provide social interactions and personal rewards. In many cases, there is an organised structure to oversee the process and ensure that rules and standards are upheld. In addition, sports may have a governing body or referee, and this provides an added level of formality and accountability.
The media has a great deal of influence on sports. Olympic events, for example, are often broadcast at prime time. In addition, commercial television networks often run commercials in between live sports. This media influence has prompted some athletes and spectators to complain that sports are influenced by commercial interests. Regardless of the motivation, some of the most well-known athletes and sporting events are not immune from criticism.
In the late seventeenth century, modern sports began to develop in Britain. It was then that the concept of a sports record first emerged. Puritans, who opposed traditional pastimes, drove traditional sports underground. As a result, organized games grew in popularity. The Marylebone Cricket Club was founded in 1787 and was instrumental in the development of cricket and the concept of rational competition.
Sports have been instrumental in mass media’s evolution. Through new technologies and an expanding market, sports became increasingly popular, attracting a growing base of paying spectators. Meanwhile, commercial mass media saw sports as an inexpensive way to attract audiences for advertisers. In response, public and state media recognized sports as an opportunity to reinforce national culture and patriotism.